The Gulf Breeze rebrand aims to refresh the city’s identity by capturing its unique coastal charm, strong community spirit, and natural beauty. This rebrand will modernize Gulf Breeze’s visual and messaging strategy to appeal to both residents and visitors while fostering local pride and economic growth. Through a cohesive design system, the brand will reflect the city’s relaxed yet vibrant lifestyle, reinforcing its reputation as a premier waterfront destination.

PROJECT SCOPE
The rebrand encompasses a comprehensive identity system, including a new logo, typography, color palette, and brand patterns inspired by Gulf Breeze’s coastal environment. Applications will extend across city signage, marketing materials, merchandise, digital platforms, and community events. The project will also include the development of social media assets, a refreshed website design, and promotional materials to enhance visitor engagement. Additionally, lifestyle photography and city-branded merchandise will be integrated to solidify Gulf Breeze’s identity across physical and digital touchpoints.