The goal of this project was to reimagine the Florida Water brand by creating a modern identity that respects its historical and cultural roots. Florida Water holds a unique place in both personal care and spiritual wellness spaces, and this rebrand aims to bridge that legacy with a clean, elevated aesthetic that resonates with today’s consumers. The objective was to preserve its iconic nature while making it visually compelling and relevant across physical packaging, digital platforms, and marketing materials.

PROJECT SCOPE

This rebrand covered the full development of a new visual identity for Florida Water, including logo refinement, typography selection, and the creation of a nature-inspired color palette. The design of the packaging focused on clarity, modularity, and a strong visual link to the brand’s botanical roots, using a half-product, half-flower concept to highlight ingredients and scent variations. Alongside the packaging system, the scope included building a visual language for photography, social media, and app integration—ensuring that the refreshed brand could live seamlessly across both physical and digital touchpoints. From product shots to lifestyle imagery and interactive elements like QR codes, every aspect of the rebrand was designed to support a cohesive, modern experience that invites both longtime users and new audiences into the world of Florida Water.